Wheels up

A collection of internal communication projects to help the growth of the company from the inside out.

Role: Creative Director

Pilot, Maintenance, and operations
Human resources content creation

Over a series of photo and video shoots, we captured a diverse range of roles and people within the organization to help support hiring and the overall growth and vision of the company.

Services: Creative Direction, Art Direction, and some Photography

UP 5x5 cultural campaign

An internal campaign built on our 5 pillars: Safety, Trust, Accountability, Belonging, and Innovation.

Video, Posters, Clothing, Intranet Pages, and Internal Emails

Email Journey for prospects, members, and employees

From External Marketing to the Member Journey and Internal Communications; we created a 360 system for emails to be consistent across the brand experience.

GBTA trade show booth

The GBTA trade show is an opportunity for business to business sales but also for recruitment of pilots and leadership.

operation performance template

An internal infographic designed to keep the entire team up-to-date and accountable for operations performance.

johnson & johnson

In addition to building the brand systems for a range of business units, I also worked on global brand projects, HR and business strategies.

Role: Art Director & Strategist

GCA competency Model
launch & leverage plan

A 360 activation to create a mentorship program, empower employees with insightful career guidance, and allow leadership a top-down view of the entire organization’s competencies.

Services: Strategy and Visualization

AITA Smart System

The AITA Smart System is a comprehensive solution that optimizes the way healthcare systems manage their inventory – supporting sutures and a limited number of complementary products. It turns supplies into data, data into insights, and insights into actions.

Services: UX/UI

A ROADMAP TO THE FUTURE OF
THE HUMAN PERFORMANCE INSTITUTE

In addition to designing the building, brand guidelines, and the service blueprint; we designed the future, we looked 5 years into the past, at our current position, and from that we had a vision for what was to come. We had a series of conversations with technologists, behavior scientists, business leaders, doctors, and a range of other stakeholders to help guide the narrative. It became apparent that a membership plan could take the company further than the piecemeal courses that were currently being offered. We were able to deliver a plan consisting of a behavior change model, subscription model, business model, and a solutions blue print for the Human Performance Institute which would chart out a 5 year path for accelerated growth.

Services: Strategy and Visualization